Arts Help Taps Disney Executive as Global Chief Marketing Officer
Arts Help has appointed Janice Lau-Pearson as its new Global Chief Marketing Officer.
With 25 years of marketing experience, Janice Lau-Pearson was recently an executive member at Disney Consumer Products Canada, where she was Head of Franchise Development and Marketing. With a portfolio of brands encompassing Disney, Pixar, Marvel, Star Wars and 20th Century, Janice’s focus on franchise strategy, marketing activations, and retail brand development helped drive annual Canadian retail sales in excess of $1 billion.
In her new role, she will be leading the marketing efforts at Arts Help and helping the organization enter a pivotal new chapter. Arts Help is scaling its impact on the Arts and Creative community to a global new height, supporting the next generation artists to fulfil their potential.
“Janice brings an unparalleled global approach to brand development, and we are thrilled she's joining our team,” said Adiam Gafoo, Arts Help Chief Operating Officer. “As we continue to expand, her extensive experience in brand building, digital marketing, and innovation will be integral in leading Arts Help in its next phase of growth.”
“I’m honoured to join an organization that is driven by social impact using art-centric solutions. I consider myself a creative by trade and an artist at heart. I feel incredibly lucky to have the opportunity to intersect passion with work.” said Janice Lau-Pearson. “Arts Help has so much heart, and I’m inspired by the people involved and their value compass. I look forward to building on Arts Help’s global impact and helping propel the organization to even greater heights.”
About Arts Help
Arts Help is an award-winning organization that champions social change through art-centric solutions. As a global creative network that curates collaborations with artists, institutions, and grassroots organizations, Arts Help delivers impactful programming, publishing, and engaging content. With over 4 million active members, the creative hub aims to provide inclusive opportunities for artists of all disciplines worldwide to showcase their talent and create impact. www.artshelp.net